Martin Beland:
After 5 years in the salmon farming business, in 1992 Martin Beland began selling his own brand of certified organic maple syrup "Canadian Heritage Organics" in and around Vancouver and Victoria. Canadian Heritage Organics was the first readily available brand of certified organic maple syrup in the Western Canadian marketplace and is now a well-established national brand. Martin quickly branched out from strictly maple syrup sales creating "Beland Organic Foods" which has since expanded into almost every category in the natural foods business. This success was achieved through Martin's strong business skills, good ethics, and sheer tenacity. Martin continues today as the president and owner of the Beland Organic Foods. In this role, he oversees all operations and keeps a careful eye open for new Canadian manufacturers that might be a good match for his company's expertise. Because Martin is so dedicated to the hard-working food producers and manufacturers of Canada, he loves to help them achieve their financial and sales goals.

Between business trips all over the country (and all over the world!) Martin enjoys hiking, kayaking and cycling around his quiet rural home outside of Quebec City. Martin is a true organic foods pioneer whom sees himself as a French and English speaking chameleon in the industry. At the most basic, he'd like nothing more than to share a good meal with anyone in Canada.

"I am very happy and fortunate to be working with all of my highly committed team members." M. Beland.

Ron Wells:
Ron Wells was lucky enough to grow up on Vancouver Island, where he had at his disposal lakes, rivers, the west coast, mountains, and clean air. After several years in the retail grocery industry, he has made the jump to Beland Organic Foods ltd. With him Ron brings a strong passion for food, community and the environment. He believes a strong support of organic practices will have a positive long term effect on our health and surroundings.

With the exciting opportunity of joining the all Canadian team of Beland Organic Foods, Ron hopes to help bring awareness to the general public of the importance of supporting organic foods and farming practices. As Western Sales Manager, his role with Beland Organic Foods is first contact between the head offices of Western Canadian food retailers, and the distributors that service them. Additionally, Ron co-ordinates the activities of the other Western Sales Associates working with Beland Organic Foods and has direct contact with the sales reps of each of the distributors in the territory.

When Ron's not at work you will find him on the river fishing, or sea kayaking, hiking the back country and he even manages to find time for a round of golf.

"It's easy to get up and go to work, because of the great food in which we work with and the like minded people who are passionate about it."

Rebecca Setchfield:
Always interested in working for progressive clients, Rebecca Setchfield met Martin 6 years ago on the Sunshine Coast. Rebecca grew up in the beautiful town of Gibsons, BC and travelled to Vancouver for her education in Business Marketing and Management. During the mid-80's she moved back to the Coast to start her family. Over the years, Rebecca has built-up her clientele, working as a business manager and bookkeeper for growth companies. Six years ago when she met Martin of Beland Organic Foods (BOF), she immediately felt involved with the going concerns of the organic business.

The diversity of BOF keeps Rebecca hopping at her desk. She primarily works as "bookkeeper", and can be called upon for professional advice regarding marketing and business management at any time.

As an avid boater, she has run her own charter business with her 30' sailboat in the waters of Howe Sound, the Georgia Strait and around the Gulf Islands. As an organic food lover, she loves eating, and that fits with her philosophy of staying fit and healthy while playing in the outdoors.

"It was easy for me to join the BOF team, as the genuine friendly nature and enthusiasm of BOF and so many affiliated within the organic business is a joy to work with." R. Setchfield

Linda Boucher :
Linda Boucher was born in Montreal, Québec, but chose to live in the beautiful green region of Québec City since 15 years. Although Francophone, she is perfectly bilingual, having studied numerous years in English. Throughout the years, she acquired a bachelor diploma in Psychology and a Master's degree in Urban planning. Her great interest for the general well-being of people and the environment in which they live in has lead her to develop a good awareness of organic foods and ecological processes that she wishes to make known to all who share her passion.

After several years working as a professional at the municipal level, Linda is truly pleased to join the Beland Organic Foods team, as Martin Béland's assistant, in order to concretely participate in the promotion of good eating habits and farming practices. She will be assisting with all administrative aspects, including invoicing, answering calls and requests, follow-ups, as well as all other activities required to help maintain BOF's high standards of quality.

When Linda's not at work, you will find her gardening, by or on the lake with her paddleboat at beautiful Lac-Beauport or on a stage singing her heart out!